Cookie Policy

Last updated: March 2024

1. Introduction

This Cookie Policy explains how EcoSave UK ("we", "our", or "us") uses cookies and similar technologies on our website ride-essentialkey.com. This policy should be read alongside our Privacy Policy and Terms of Service.

2. What Are Cookies

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience by:

• Remembering your preferences and settings
• Understanding how you use our website
• Providing relevant content and advertisements
• Improving our website's functionality and performance

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled. They include:

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website:

3.3 Marketing Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness:

3.4 Preference Cookies

These cookies remember your choices and provide enhanced features:

4. Third-Party Cookies

We use third-party services that may set their own cookies:

4.1 Google Services

• Google Analytics: Website usage analysis
• Google Ads: Advertising and conversion tracking
• Google Maps: Location services and directions
• reCAPTCHA: Form security and spam prevention

4.2 Social Media Platforms

• Facebook: Social sharing and advertising
• Twitter: Social media integration
• LinkedIn: Professional networking features
• YouTube: Video content embedding

4.3 Other Third Parties

• Payment Processors: Secure payment handling
• Live Chat Providers: Customer support services
• Email Marketing: Newsletter and communication services
• Review Platforms: Customer review integration

5. How We Use Cookie Information

We use cookie data to:

• Improve website functionality and user experience
• Analyse traffic patterns and popular content
• Personalise content and service recommendations
• Measure advertising campaign effectiveness
• Prevent fraud and enhance security
• Provide customer support and technical assistance
• Comply with legal and regulatory requirements

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner with options to:

• Accept All: Consent to all cookie categories
• Necessary Only: Accept only essential cookies
• Custom Settings: Choose specific cookie categories

6.2 Changing Your Preferences

You can update your cookie preferences at any time by:

• Clicking the "Cookie Settings" link in our website footer
• Using the cookie preference centre
• Clearing cookies in your browser settings
• Contacting us directly

6.3 Browser Settings

Most browsers allow you to control cookies through their settings:

• Chrome: Settings > Privacy and security > Cookies
• Firefox: Options > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Site permissions > Cookies

7. Impact of Disabling Cookies

Disabling certain cookies may affect website functionality:

7.1 Essential Cookies

Disabling these may cause:

• Website features to not work properly
• Forms to not submit correctly
• Security vulnerabilities
• Loss of session data

7.2 Analytics Cookies

Disabling these will:

• Prevent us from improving the website
• Reduce our ability to provide relevant content
• Limit our understanding of user preferences

7.3 Marketing Cookies

Disabling these may result in:

• Less relevant advertisements
• Repeated display of the same ads
• Inability to track campaign effectiveness
• Generic rather than personalised content

8. Mobile Applications

Our mobile applications may use similar technologies:

• Local storage for app functionality
• Analytics SDKs for usage tracking
• Push notification tokens
• Crash reporting tools

You can control these through your device settings.

9. Data Retention

Cookie data is retained for varying periods:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Retained for the specified duration
• Analytics data: Aggregated and anonymised after 26 months
• Marketing data: Deleted based on campaign requirements

10. International Transfers

Some cookie data may be transferred internationally:

• Google Analytics servers (global)
• Social media platforms (various countries)
• Cloud storage providers (multiple regions)
• Customer support tools (various locations)

All transfers comply with UK GDPR requirements and include appropriate safeguards.

11. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect cookie data from children. If you believe a child has provided us with information, please contact us immediately.

12. Updates to This Policy

We may update this Cookie Policy to reflect:

• Changes in cookie usage
• New website features
• Legal or regulatory changes
• Third-party service updates

Significant changes will be notified through website banners or email communications.

13. Your Rights

Under UK GDPR, you have rights regarding cookie data:

• Access: Request information about cookies we use
• Rectification: Correct inaccurate cookie-related data
• Erasure: Request deletion of cookie data
• Objection: Object to certain cookie processing
• Withdrawal: Withdraw consent for non-essential cookies

14. Contact Information

For cookie-related questions or to exercise your rights:

15. Regulatory Information

This policy complies with:

• UK General Data Protection Regulation (UK GDPR)
• Privacy and Electronic Communications Regulations (PECR)
• Data Protection Act 2018
• ePrivacy Directive requirements

For complaints about our cookie practices, contact the Information Commissioner's Office (ICO) at ico.org.uk.